Enhanced Management of WhatsApp Template Failures

Introduction
We are excited to introduce a new update designed to help businesses effectively manage failures in sending WhatsApp template messages. This feature enhances communication reliability, ensuring messages always reach customers, even when the initial attempt fails.

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Managing WhatsApp Template Failures

Problem Overview
Previously, businesses faced challenges in addressing failures when WhatsApp template messages were not delivered. Limited response options hindered smooth communication efforts.

New Feature Details

• Automatic Failure Handling:
  When a WhatsApp template message fails, the system automatically triggers alternative communication methods, such as sending the message via SMS. This eliminates manual effort and ensures critical messages are delivered.

• Flow Adjustment:
  If a delivery failure occurs, the system redirects the communication flow to alternative options. For instance, if a “Hello User” message fails on WhatsApp, an SMS will be sent as a fallback to maintain continuity.

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Strategic Importance

• Reliability:
  Ensures uninterrupted communication by automatically switching to backup channels.

• Efficiency:
  Saves time by automating failure management, allowing businesses to focus on their priorities.

• Customer Satisfaction:
  Minimizes missed communications, leading to improved engagement and satisfaction.