Here's a refreshed version:
Detection:
This feature evaluates whether a user’s Instagram account is verified. A verified account is marked by a blue checkmark next to the username, signifying Instagram’s confirmation that the account genuinely represents a public figure, celebrity, or brand.
Setting Conditions:
Verification status can be leveraged to set targeted conditions within your chatbot or Instagram marketing strategies. By applying “is: yes” or “is: no” rules, interactions can be customized for verified and non-verified accounts, enabling tailored engagement.
Rules for “Verified Account on Instagram” Condition
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“Is: Yes” Rule:
- Applies to verified accounts.
- Tailor responses to acknowledge their verified status.
- Prioritize interactions for their influence and visibility.
- Example actions: quicker replies, exclusive offers, or early access to events/content.
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“Is: No” Rule:
- Applies to non-verified accounts.
- Focus on broader engagement strategies that cater to a general audience.
- Example actions: meaningful replies, invitations to public events, or product exploration opportunities.
Implementation Example:
Consider a brand launching a new product:
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Verified Accounts (“Is: Yes”):
- Invite them to exclusive launch events.
- Offer early product access for greater exposure through their influential platforms.
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Non-Verified Accounts (“Is: No”):
- Send personalized thank-you messages.
- Provide invitations to participate in general launch events.
Best Practices:
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Maintain Personalization:
Ensure all users, verified or not, feel valued through thoughtful and respectful interactions. -
Focus on Authenticity:
Build genuine relationships that foster loyalty. Authentic engagement often outweighs account status in creating meaningful connections. -
Adhere to Compliance:
Follow Instagram’s guidelines and ethical standards, ensuring privacy and avoiding preferential treatment that could be perceived as unfair. -
Strategic Prioritization:
Use verification status to optimize efforts. Engage with verified accounts strategically to amplify your brand’s visibility and credibility, while keeping non-verified users equally engaged.